Tastie Dust
Duration JAN—MAY 2021
Project Type Group project, Branding, UI/UX Design, Videography
Tools Figma, Adobe Photoshop, Adobe Premiere Pro
To create and brand a product of our choosing with a companion website and a commercial that reflects the branding.
Project Goal
My partner and I wanted to create a spice blend product that caters to people who are looking for a simple but flavorful solution to bland food
Our Brandmark
We wanted to create a brand that has a friendly vibe and appeal to everyone, no matter their cooking skills.
After multiple variations, we finally settled with a hand-drawn smiley logo to create the natural style. Check out our brand style guide to see the other variations of our brandmark!
Tastie Dust Labels
Our labels are designed with a simple color palette that makes the main ingredient of the blend stand out.
To give off a fun and friendly vibe, we keep the design simple and use it as a repeating pattern.
Our Commercial
Please expand the video for the best viewing experience!